Video Mapping Applications in Turkey

Video mapping applications have become quite widespread in Turkey in recent years and have begun to be used frequently in artistic, cultural and commercial areas. Here are some prominent video mapping applications and examples in Turkey:

🎆 Video Mapping in Cultural and Artistic Projects

1. Displays on Historical Structures of Istanbul

Projected displays on historical places such as Galata Tower, Sultanahmet Mosque, Hagia Sophia, Topkapı Palace are generally used on holidays, anniversaries or special festivals.

Mapping displays held within the scope of the 2010 Istanbul European Capital of Culture events are among the first major examples in this field.

2. Anıtkabir and October 29 Displays

On special days such as Republic Day and November 10, thematic mapping displays depicting Atatürk and the history of the Republic are held at places such as Anıtkabir in Ankara and the Republic Monument in Taksim.

🏛️ Video Mapping in Museums and Exhibitions

Video mapping is frequently preferred to enhance the exhibition experience in places such as Rahmi Koç Museum, Tüyap Art Fair, Contemporary Istanbul.

Especially in digital art exhibitions that offer an immersive art experience, video mapping technology is used to invite the audience to "feel" the space.

🏢 Commercial and Advertising Applications

1. Brand Launches and Openings

Big brands create impressive presentations by making video mapping projections on building facades during shopping mall openings, new product launches or fashion shows.

For example, such shows are occasionally organized in shopping malls such as Zorlu Center, Kanyon, İstinyePark.

2. Event and Festival Areas

Mapping elements are used behind the scenes or at venue entrances in festivals supported by brands such as Red Bull, Coca-Cola, Türk Telekom.

🌍 Events with International Participation

Many video mapping artists from Turkey and the world come together in events such as Istanbul Light Festival.

Turkish artists also participate in festivals such as Signal Festival (Czechia), Genius Loci Weimar (Germany).

🎨 Important Teams/Artists Doing Video Mapping in Turkey

NOHlab: This Istanbul-based creative studio carries out international projects in the field of digital art and media architecture.

REFIK ANADOL: Although it is mostly known for its digital artworks produced with artificial intelligence, some of its works have been reflected on architectural structure surfaces in the form of video mapping.

Ouchhh Studio: Works with visuals fed by data, its mapping projects have also been exhibited internationally.